I've been thinking about how we used to remember our lives - before feeds, before algorithms, before likes and notifications dictated what mattered.


  • 24 frames on a roll of film. No do-overs, no endless cloud storage. You snapped, printed, and held your year in your hands.

  • A box of home videos. You popped in a tape and relived your life - not buried in a hard drive, not owned by a platform.

  • Want to update a friend? You sat, wrote, reflected. Replies weren’t throwaways; they were windows into someone’s world.


Now, we track everything - photos, steps, meals, sleep, moods - but what do we actually keep?

More data, less memory. More connection, less meaning.


Tech isn’t the enemy - it’s just optimized wrong. We’re drowning in captured moments, too scattered and cluttered to relive.


So, I’m building. Tools to help us hold onto what matters, big or small. The cool kids might call it a “product studio.” That feels pretentious. Right now, it’s a lot of vision and one app in TestFlight. I’ll call it a good time.



Actually, I’ll call it Shiny Object.

archive your life